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Author: Ani Rumenova Miteva

AdEspresso: 5 ways to optimize your Facebook ads

AdEspresso is the interactive tool will help you optimize your Facebook ads, and also test, and analyze them, from a single and customizable dashboard. Getting started with advertising on Facebook is easy, but managing a variety of campaigns and analyzing their performance can be challenging without the right tool. Today, we will talk about AdEspresso, a social media marketing software powered by Hootsuite that lets you manage your Facebook campaigns, and optimize them in the best way possible. After all, the advertising capabilities of the 1.4-billion-user platform are only as successful as you make them to be. With AdEspresso, you...

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5 tools for keyword search for SEO

Check out these awesome keyword search tools designed to improve your organic positioning in Google by giving deeper insights about your customers’ behavior. Successful organic positioning on Google is one of the most desired outcomes of every company’s Digital Marketing efforts and strategy, and it all comes down to Search Engine Optimization, or SEO. It includes conducting a profound keyword search to find the terms that best reflect the nature of your business, are relevant to your target, and have a high monthly volume while maintaining a low competition. Keyword search is the first step and the most important...

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What is Slack and what are its top functionalities?

What is Slack? Once you have finished reading this post you will realise that slow, inconvenient and unnecessary e-mails are a thing of the past! With the new Slack app you can create a digital workspace for your team, what else do you need? E-mail communication might have been the most effective tool for team organization and information exchange over recent years, but it is not anymore. Nowadays, sending constant, time consuming, unnecessary e-mails does not correspond to the dynamic and innovative-driven nature of the new high-tech generation. The ability to send the right message at the right time is...

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Build your personal brand on LinkedIn: optimize your profile

Do you know how to build your personal brand on LinkedIn? If done right, you can actually make companies come to you with job offers! For the new generation of innovation and technology-driven millennials, social media is a concept of immense proportions. In fact, it is so powerful that each 60 seconds, 3.3 million posts are published on Facebook, 65,972 photos are posted on Instagram, 500 hours of video are uploaded to YouTube, and 448,800 tweets were made public all around the globe! However, with the popularity of social media networks such as Facebook, Twitter and Instagram, there is...

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