AdEspresso is the interactive tool will help you optimize your Facebook ads, and also test, and analyze them, from a single and customizable dashboard.
Getting started with advertising on Facebook is easy, but managing a variety of campaigns and analyzing their performance can be challenging without the right tool. Today, we will talk about AdEspresso, a social media marketing software powered by Hootsuite that lets you manage your Facebook campaigns, and optimize them in the best way possible.
After all, the advertising capabilities of the 1.4-billion-user platform are only as successful as you make them to be. With AdEspresso, you will be able to explore the full potential of the powerful social media network, and we will give you 5 tips on how to do it the right way.
What is AdEspresso?
AdEspresso, the platform with engaging visual design featuring a happy Marketing guru with a moustache, lets you create Facebook ads, optimize them with your target audience, and analyze their performance once they’ve been activated.
Its advanced features make it possible to create multiple versions of your ads in the matter of minutes, test them before publishing, and even save your preferences and images for future campaigns. Instead of having to design your Facebook ads one by one, AdEspresso automatically combines your titles, images and texts into 125 different versions, which saves you hours of social media work per month.
Additionally, the platform analyzes the performance of each of your campaigns, optimizing the ones that are performing better than the others.
5 tips to improve your Facebook ads with AdEspresso
As we already mentioned, the platform offers a variety of advanced tools to speed up the advertising process and save you time. However, using automated functions doesn’t mean that you won’t have to do any work at all. No matter how much we optimize and automate certain processes, machine will never be able to recreate the creativity of our human minds.
For this reason, we give you 5 additional tips to shake up and boost your creativity:
Definitely one of the most entertaining, and insanely practical features that the platform offers is their Facebook Ad gallery. It contains more than 74, 000 real ad examples published by companies, and they can be filtered by placements, industries, ad purpose, and attributes.
The Ad Gallery is a great way to see real and successful examples by companies with similar activities to yours, and get inspired when designing yours. You can access the gallery here, and you only need to submit your e-mail in order to get the full catalogue of Facebook ads.
To teach you the art of advertising like a boss on Facebook, AdEspresso provides a variety of educational resources which are completely free to get.
They include e-books, webinars (if you are not familiar with the term, webinars are just seminars that are streamed online), guides, and a blog.
They are extremely useful both for beginners and people with more advanced knowledge in Digital Advertising, providing tips and guidelines on how to optimize your ads, generate leads, and they even give you insights on Twitter and Instagram advertising. AdEspresso has done a great job on guiding you through ad creation and optimization, so make sure to check their sources before you get your hands on Facebook advertising.
Analyze your campaigns
AdEspresso provides you with the raw data in a way that’s visual and easy to grasp, but it is your task to take your time and understand its meaning. Compare your clicks to impressions ratio, how much you are spending per click, and whether your target is engaging in the way that you want them to. Make sure to have a clear understanding of the concepts, and discuss it with your colleagues if it’s needed.
Pay attention to timing
AdEspresso provides you with a great feature to explore and analyze the best performing days and hours of your Facebook ad campaigns. We can read a lot on the topic on the Internet, and every Marketing guru gives a different day and hour that’s supposedly best for posting; but the truth is, you have to discover it for yourself. The best day and hour for displaying your ads might not be the best for someone else, so it is always better to test it for yourself instead of trying to adapt it to another company’s Schedule.
Facebook Ads Compass
Another AdEspresso feature that provides you with extremely useful insights is the Ads Compass, which gives you useful reports on the campaigns that are working, and the ones that are not. It is completely free, and it helps you understand the key metrics of your campaigns. You can explore it here.
AdEspresso is a great tool for managing and understanding the metrics of your Facebook Ad Campaigns. The platform offers you a free 14-day trial, so definitely make sure to try its features, and explore the countless possibilities of successfully advertising your products and services. And don’t forget to follow our tips to obtain the full advantage of AdEspresso!