Investments worth millions of dollars, young, innovative programmers, development of advanced ideas… All of these are associations when you mention probably the most used term in economy today – startup. In this article we will give you top 3 most relevant startups in 2018 according to LinkedIn.
Startups are becoming one of the most common phenomenon in global businesses world. Many of them have started just as original ideas and over time developed into businesses worth millions of dollars.
What a Startup is?
These days, the term startup is used so often that it might seem naive to wonder what it actually means. Various definitions of that term are comprehensible only to the people who already know what a startup is. To clarify this, we should take a look at several best-known definitions out there.
Maybe the most famous definition of a startup has been given by Steve Blank, professor at the Stanford University: “A startup is a temporary organization designed to search for repeatable and scalable business model”. Others, however, are more skeptical, like Dave McClure, founder of one of the most popular startup accelerators on the planet – 500 Startups, who says the following: “A startup is a company that is confused about :1. What its product is 2. Who its customer is 3. How to make money.” Lastly, Eric Ries, author of the most important startup book – The Lean Startup says: “A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”.
Innovative and scalable…
Now, after these definitions, are you any closer to right definition of the startup? Most of us probably aren’t. Here, we’ll try to explain in a simple way what startup actually is .
Firstly, by startup we consider the innovative entrepreneurship. Secondly, it needs to be scalable – i.e. it has to have a potential to grow in a short period of time. Based on that, startup is a technology business which is innovative and can (or at least has a goal to) grow very fast and into a large company.
Startup is the company in the earliest, “zero” point of development. Group of people and one idea make one startup. Idea to develop a certain product, service or platform which will resolve some realistic problems in a new, efficient and better way, by offering an altogether fresh product or service. It has a small team, where every individual has several roles – programmer could be a technical director and/or development manager as well. On the other hand, the director, besides the project in total, could be working also as an HR, in marketing and sales as well. Startup may become a real company in the future, however it is just as probable that it never gets to that stadium.
Conclusions Which are the most relevant Startups in 2018?
Considering the characteristics above, which are the most relevant startups in 2018? Last September, LinkedIn has published the “The 50 most sought-after startups in the U.S.” and here are the top 3:
Lyft is an on-demand transportation company based in San Francisco, California. It was founded in June 2012 by Logan Green and John Zimme. Lyft is a peer-to-peer transportation platform that connects passengers who need rides with drivers willing to provide rides using their own personal vehicles. The company designs, markets and operates a mobile application that matches drivers with passengers. The payment itself is allowed through the app. According to LinkedIn, Lyft now controls 35% of the U.S. ride-sharing market. The 2018 has been a strong year for the company since it has reached a valuation of $15.1 billion, hence rightfully deserving the first place on the list.
Halo Top Creamery
Halo Top Creamery is the ice cream brand was founded in 2011 by former attorney Justin Woolverton. It all started due to Woolverton’s hypoglycemic diet restrictions which led him to begin making ice cream in his own kitchen. Now the company is run by Woolverton and Doug Bouston, also a former attorney. These dynamic duo has turned the multi billion-dollar ice cream industry upside down. Halo Top gave the customers something absolutely new: with only 300 calories and 20 grams of sugar and a whopping 20 grams of protein in every pint. By doing so, they somehow made it possible to indulge in your favorite food and at the same time be healthy. This company has no office and is behaving more like a software startup than a packaged foods business. Its 75 full-time employees work from home, messaging one another via the chat app Slack. Most of them are meeting up in various Los Angeles WeWork conference rooms. Furthermore, today Halo Top’s sales top $350 million annually.
Coinbase is an online platform that allows merchants, customers and traders to transact with digital currency. It was founded in June 2012 by Brian Armstrong and Fred Ehrsam in San Francisco, California. Coinbase allows its users to create their own bitcoin wallets and buy or sell bitcoins by connecting with their bank accounts. In addition, the company provides a series of merchant payment processing systems and tools that support many highly-trafficked websites on the internet. With a total market value in 2018 by now has been assessed around $8 billion dollars. Consequently, it’s no wonder that Coinbase is on the list of the most relevant startups today. Their mission is to create an open financial system for the world. Now, with more than 20 million customers and $150 billion in transaction volume, Coinbase is growing fast and trailblazing a whole new industry.
If you want to take a look at the full list of the top 25 startups in the U.S, check it here.
When we talk about startups today we should definitely remember that some of the biggest companies in the world now were once a part of the most relevant startups. All big IT companies in the world have started like a startup – two-tree man and an idea. Some of them are Jeff Bezos (Amazon), Larry Page and Sergey Brin (Google), Jack Ma (Alibaba Group), Elon Musk (Tesla Motors) and many more. Above all they all had an idea in which they believed in, and convinced the investors that idea is worth investing in. Eventually, that idea came through. Also, they all started as programmers or engineers without money and today are all billionaires. However, for each of them there are thousands of others who tried the same, but you’ll never recognize their names.
Finally, what did people like Bezos did so differently than the rest, which provided them with their today’s success? In words of Oren Simanian, Israeli startup guru – “You should achieve the effect that someone is fascinated by your story. It depends on your display. Why you and not someone else, what do you really want…” So if you want to be one on the list of the most relevant startups in 2019, remember…. follow the advise of this entrepreneur and innovator from Israel: be clear, short and fast!
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