Our students have been working hard this week due to learn how best to internationalize their companies.

Yesterday they learnt techniques and methodologies in order to develop a successful and efficient Market Research   to achieve a product-market fit. Today, it was the turn of the Workshop on Internationalization of Companies provided by experts from How2Go Consulting.

What is this workshop on Internationalization about?

A workshop is a number of dynamic group work sessions carried out by experts. They seek to build bridges between theory and practice. In this case, consultants are responsible for directing MaDI’s activity so they explained to students how to identify steps for a successful process of internationalization. How? By asking students who are in charge of giving a concrete content to the relevant questions made.

In these particular instances, our students have to apply their knowledge to export products to Brazil, the only Latin-American country where people doesn’t speak Spanish. Is it a challenge for our students?

The key for a workshop on internationalization is that students are actively engaged in the working session as they are in charge of giving the correct answers.

This is a key point in learning how to internationalize our company: analyse the innate characteristics of the country while special attention should be given to policies regarding taxation, subsidies, direct price support and tariffs, etc.

We promise to provide additional information by consultants about the matter soon 😉