Gonzalo Arance taugh our Global MBA MaDI alumni about the participant countries in the NAFTA agreement and the main involvements and consequences of it.

The course objectives

Course goals nafta agreementThe objective of this course was to provide the alumni with useful tools and skills of negotiation in the three countries and give them specific information about the internationalization of companies and provides deep knowledge about the United States market and its unique characteristics.

The goal with this course was to show the path that companies must follow to enter this difficult market, the best strategy to approach, the criteria to select the best State to start with, the required resources and the steps, costs, means and procedures to keep in mind along the process.

The aim of this program is to provide the attendees with in-depth knowkedge and the practical tools to work in the international department of any company as area manager, key account manager or international markets director. It is interesting as well for any decission maker (CEO, General Director, COO, CFO, Board of Directors Members) from companies in all activity sectors.

What was the methodology?

The program will combine the traditional training material and information with discusions with the participants and will show as well REAL business cases of foreign companies trying to enter the US market with different approaches (exports, subsidiary, acquisition of local competitors…)
Analysis of real business plans of companies.
Analysis of right and wrong strategies of real companies.

What did MaDI alumni learn in this course?

They learnt about these following international business:

  • Country slides: Mexico, USA and Canada.
  • The NAFTA market. Business implications.
  • Useful tools for doing business in NAFTA countries.
  • Internationalization of companies
    • Key drivers.
    • Main advantages.
    • Main disadvantages.
    • Types of international markets.
    • Spanish companies abroad.
    • The process of internationalization (3 phases).
  • Investing in the United States.
    • Key drivers.
    • Market access barriers.
    • FDI in the USA.
    • FDI in Florida.
  • The Business Plan and cost estimation. Analysis of real business plans.
  • Real business cases of companies investing in the US.

Gonzalo Arance has been the Deputy Director of Enterprise Florida (Florida Department of Commerce) in Spain since 2003. He is responsible for the day-to-day operations of EFI’s office which is situated in Madrid. Gonzalo organizes business development missions from Florida to Spain and has worked with foreign companies that have or plan to invest in the USA, advices them regarding how to set up the company, business opportunities and strategies, and how to fulfill the previously designed goals. He promotes Florida’s business nationwide in Spain and Portugal.