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Category: Markets and industries

The Mattress Industry in the US

The mattress industry and its related enterprises across the world have been growing since its origins, especially in the United States of America. Mattress’ consumers represent an ever-changing demand. Recent researches show how the United States of America is one of the top countries regarding mattress’ purchases and sales. In this post, we give some conclusions about the mattress industry in the US. According to IBISWorld analytics and reports, the amount of revenue of the Mattress manufacturing in the US during the first semester of 2017 was around 9 billion dollars with an annual growth of 0.2%. The Five...

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Porter´s Five Forces in the Consultancy hotel sector

In this post we analyse the Porter’s five forces in the Consultancy hotel sector. Hotels, both large and small, are increasingly turning to the online medium to attract new customers. During 2016 social networks were the main protagonists in the marketing strategies of the main hotel chains. Social networks turned out to have a strong impact on the occupation and sales level. Specialization within the consultancy sector has become an almost necessary asset to be able to offer an adequate, and specially, competitive service. As technology is increasingly present in the services sector, it is important to offer services oriented and...

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Power Electronics in the African Market

Power Electronics in the African Market Power Electronics are the Electronics in charge of the development of devices, circuits, systems and procedures for processing, control and conversion of electric power. Its application in multiple sectors, such as the industrial, energy, transport, or even consumption, is increasing, solving questions concerning power supplies, battery chargers, temperature, variable speed motors, etc.   From the image above, we can affirm that there is a significant increase in the consumer market of power electronics, because of the growing demand of low consumption devices power supply and batteries, along with the need to provide a power source...

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Internationalization Strategies in the Orange Industry

In the following report we will analyze and compare three Spanish companies which are involved in the production and distribution of citrus fruits, specifically oranges. These firms are amongst the largest orange exporters from Spain and are operating internationally. Therefore, it serves as perfect example to examine their internationalization strategies in the orange industry.  Tollupol: Internationalization strategy taken within the orange industry Founded in 1927 in the the Almenara region of Valencia, Spain, Tollupol began its journey when when co-founder Pedro Perez opened a citrus fruit stand in the center of Paris, France. Meanwhile, co-founder Joaquín Llusar was responsible for...

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Doing business in Eastern Europe and Central Asia

As part of the MaDI program, we are lucky enough to have regional and country seminars that are based on ‘doing business’ within a particular place around the world. For a Master’s in International Business, seminars like these are going to come in handy. They are given by an industry expert, such as Belen Garcia from Galicia who came to speak to us on 9th April about doing business in Eastern Europe and Central Asia. When we think about doing business in Eastern Europe and Central Asia, we often differentiate between sub-regions: Eastern European countries, Balkan countries, Baltic countries...

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