PROGRAMS MADI-UC3M

International MBA

IMBA Online

Expert in International Business

Expert Online in International Business

AACSB International Accreditation 

aacsb

SUBJECT: DIGITAL MARKETING FOR GLOBAL BUSINESS

 Learning goals

The main aim of this course is to enable the student to :
– Acquire a solid digital knowledge base (you might think you have one, but you don´t).
– Know all the online marketing tools and how to use them in every business area.
– Own an integral vision off/on line business.
– Develop an ability to identify and pursue new business opportunities on the Digital Economy.

Programme

1. Introduction to digital world
2. Digital marketing fundamentals
3. Search Engine Marketing: Search engines. Google dominance. SEO. ZMOT.
4. Search Engine Marketing: SEM. Google Adwords. Market Research Tools.
5. Display Marketing: Evolution. Display Orientation tools. GDN & Affiliation Networks. Programmatic: RTB, DSP´s, SSP´s.
6. SEO/SEM Bid Management
7. Social Media and E-mail marketing.
8. Mobile and Video.

RATED FOR EXCELLENCE

AACSB International Accreditation
Top 50 International Management (Western Europe)
20st World Universities (Top Fifty under fifty)
Top 101-150 Graduate employability

MADI-UC3M PROGRAMS

Intake: September 28, 2018


Format: On campus


Location: Madrid- Spain


Duration: 10 months


Language: English (first period), Spanish (second period)


Schedule: Fridays – Saturdays, online forums 24/7


Optional: Online video lectures


Program tuition: 6.600 €

Intake: September 28, 2018


Format: Online 100%


Duration: 10 months


Language: English (first period), Spanish (second period)


Schedule: Live streaming classes (Fridays – Saturdays) and/or online video lectures, online forums 24/7


Optional: Attend to on-campus classes


Program tuition: 6.600 €

 

Intake: February 16, 2018


Format: On campus


Location: Madrid- Spain


Duration: 5 months


Language: Spanish


Schedule: Fridays – Saturdays, online forums 24/7


Optional: Online video lectures


Tuition program: 3.500 €

 

Intake: February 16, 2018


Format: 100% Online


Duration: 5 months


Language: Spanish


Schedule: Live streaming classes (Fridays – Saturdays) and/or online video lectures, online forums 24/7


Optional: Attend to on-campus classes


Tuition program: 3.500 €