PROGRAMS MADI-UC3M

International MBA

IMBA Online

Expert in International Business

Expert Online in International Business

AACSB International Accreditation 

aacsb

SUBJECT: INTERNATIONAL MARKETING

Learning goals

At the end of the course participants will be able to:

• Recognize the forces underlying the development of international business, and the unique challenges that exist when entering the global marketplace, and how to understand and overcome them.
• Demonstrate an understanding of the major differences between national and international marketing planning and understand and comprehend the procedures and techniques for import export trade.
• Appreciate the role of international market research in decision making.
• Identify the major methods of market selection and foreign market entry.
• Recognize those factors which distinguish the marketing mix for overseas markets as opposed to domestic markets.
• Understand the implications of international market extension with regard to organizational and structural change.
• Acquire a set of analytical tools and techniques for understanding global markets and a strategic framework for developing international marketing programs and tactics.

Programme

1. Introduction to Global Marketing and global business. International Marketing Plan Structure.
2. The International Marketing Environment. Macroeconomics, Global Trade and Investment, Demography and Culture environment, Legal and Political issues: Country risk analysis; and Competitive analysis.
3. International Market Research and Marketing Intelligence in international markets.
4. International Market Selection and Foreign Market Entry Mode Choices (from exporting to production facilities).
5. International Marketing Mix: Growth strategies and international brand and product development
6. International pricing and retail decisions.
7. International Communications: Policies, Instruments and Strategies
8. Review and structure of the International Marketing Plan

RATED FOR EXCELLENCE

AACSB International Accreditation
Top 50 International Management (Western Europe)
20st World Universities (Top Fifty under fifty)
Top 101-150 Graduate employability

MADI-UC3M PROGRAMS

Intake: September 28, 2018


Format: On campus


Location: Madrid- Spain


Duration: 10 months


Language: English (first period), Spanish (second period)


Schedule: Fridays – Saturdays, online forums 24/7


Optional: Online video lectures


Program tuition: 6.600 €

Intake: September 28, 2018


Format: Online 100%


Duration: 10 months


Language: English (first period), Spanish (second period)


Schedule: Live streaming classes (Fridays – Saturdays) and/or online video lectures, online forums 24/7


Optional: Attend to on-campus classes


Program tuition: 6.600 €

 

Intake: February 16, 2018


Format: On campus


Location: Madrid- Spain


Duration: 5 months


Language: Spanish


Schedule: Fridays – Saturdays, online forums 24/7


Optional: Online video lectures


Tuition program: 3.500 €

 

Intake: February 16, 2018


Format: 100% Online


Duration: 5 months


Language: Spanish


Schedule: Live streaming classes (Fridays – Saturdays) and/or online video lectures, online forums 24/7


Optional: Attend to on-campus classes


Tuition program: 3.500 €