Cartel del Taller marketing digital máster dirección internacional carlos iiiThe Master’s Degree in International Business of Carlos III University, MaDI, and the Iniciativas Empresariales y Empresa Familiar Institute “Conde de Campomanes” organize ‘The Digital Marketing in a globalized world’ International. It will take place on April 20th and 27th from 18h to 21h.

First part: Digital Marketing and website positioning

On Monday 20th of April, the journalist Rocío Jiménez who is SEO, SEM and digital analyst professional will lead the first seasson of this workshop to explain students the importance of having a comprehensive digital marketing plan, what’s exactly SEO and SEM. Participants will learn also how to analyze all data collected from the results of our actions in order to  be abe to make the right business decisions.

This is the programme of the first workshop:

  • Online Marketing: What is Online Marketing? The Digital Marketing Plan.
  • SEO: the importance of understanding how engine searchs work, in particular, Google.
  • SEM: Appear within the top ranks of search engines.
  • Analytics: How to analyze our results to improve our marketing plan.
  • Práctica: cómo llevarlo a cabo en sus proyectos fin de grado. Ejemplos y dudas.

Agenda del taller de marketing digital máster carlos iii dirección internacional

Second part: Social media and online reputation

On April 27th, the journalist Iria Lago employed at Marketing and Communication Department of will explain how social networks are now one of the most relevant tools for companies. Students will also discover how they should be used to keep in touch with potential clients, users or consumers while improving our corporate image.

This is the programme of the first workshop:

  • Skills in community management.
  • Integral Plan of Communication – Objectives.
  • Business Analysis and definition of social channels.
  • Measure (KPIs).
  • Best practices and mistakes – Crisis Plan.
  • Business case.

Registration for digital marketing workshop

This is a free workshop is organized for the whole university community. You can register at any time by clicking on this link and filling the registration form. Deadline to register: 19th April.