If you are new to Search Engine Optimization, you are probably wondering what are the best strategies to start positioning on Google. Today, we will show you some great and quick SEO tips for beginners to boost your Inbound Marketing strategy and help you score on the first pages of a search engine.
17 quick SEO tips for beginners
- Selecting the right keyword is just as important as putting it in the right places. For a great keyword research, my top 3 tools are KWFinder, AnswerThePublic and of course, AdWords.
- Forget about short-tail keywords if you are just getting started with your website or blog. Because it will take a long time until you build your domain authority, it will be hard for you to compete with others on generic words such as “Digital Marketing” or “Women’s shoes”. Instead, try to find niche-specific middle to long-tail keywords that have less competition until you build your way up. AnswerThePublic is a great tool for discovering long-tail keywords.
- 3. Basic formatting is key to making sure that Google understands your content. Remember to always use H1 tags for your titles, H2 for the main headings of your post, and Paragraph for the text.
- Write your content in short paragraphs. This is especially important for mobile users who might have difficulties reading your posts if the text sections are too large.
- Be consistent with your content. If you are writing for a blog, you need to be consistent with the frequency of your publications. It is better to write once per week than publish 10 posts within a week and then not publish a single article in the next few months.
- Keep your URLs short, and don’t forget to include your keyword to ensure that the URL ranks higher on Google.
- You can optimize your images. To do that, include your focus keyword in the title of the image and the Alt Attributes (you will find them before adding the image from the WordPress gallery to your post).
- Both internal and external links are important. Internal links help search engines understand the connection between your articles, and they are usually helpful to the user because they provide additional information. External links to authoritative pages are also important because they let Google know that you are citing trustworthy sources, which gives more credibility to your content.
- No all links were created equal. When doing link building to increase your authority in search engines, try to get links from well-respected companies and websites rather than buying them from suspicious agencies. Even if it takes time.
- Do not saturate your post with too many keywords, this is considered a bad practice and will get your website punished. Try to keep the natural flow going.
- Check up on your website authority every once in a while to track your progress and the keywords that you are positioning for. You can do that by visiting the tool Link Explorer by Moz.
- Freshen up your current content every once in a while. In a highly digital world, things can become obsolete really quick, so search engines give priority to new and updated posts that are aligned with the latest changes.
- Don’t forget to give credit to other websites or sources that you have used as a reference in your publication. This not only gives you credibility to users and search engines, but also shows respect to other authors or researchers.
- Avoid fonts that are difficult to read. This can make users leave very quickly.
- Long posts are better than short posts, so focus on quality over quantity. According to a research conducted by Backlinko, publications rank best when they are over 1,800 words. Of course, you don’t need to stuff your posts unnecessarily just to reach that number, but make sure that you explain your concepts well enough to make users stay longer.
- Avoid Adobe Flash for multimedia streaming. If your webpage is made mostly of Flash, it might cause usability problems and longer time to load (which is bad for rankings).
- Loading speed is important. Google expects your page to load in less than 3 seconds, so make sure to compress images, set up browser caching, and optimize your CSS files. For more information on how to do that, click here. You can also check your website performance with Hubspot’s Website Grader.
- Do not write only for search engines. It might be tempting to focus exclusively on SEO and get higher rankings, but don’t forget about users’ experience as well. Write content that is useful, and explain concepts easily and in small chunks of text.
What other tip would you add to the list? Write it in the comments below!