Long gone are the days when e-mail campaigns and communication was done manually and lacked any sort of visual elements or personalization. Nowadays, the advancements in technology made e-mail automation not only possible, but also extremely affordable. Today, we will talk about MailChimp, a Software-as-a-service platform that brings user interaction to a whole new level of engagement and personalization. With our MailChimp tutorial, you will see how incredibly easy is to set up your first e-mail campaign, and save valuable time for the rest of your Marketing activities.
What is MailChimp?
MailChimp is a powerful e-mail automation platform that allows you to create and manage subscribers lists, target customers based on their behavior and preferences, use built-in segmentation, and design campaigns using pre-coded templates (or even code your own from scratch!). Additionally, the tool provides you with analytics that track your campaign development, and show you how users reacted to your e-mails – whether they opened them, clicked on a link, or unsubscribed from you.
MailChimp Tutorial: creating your first e-mail campaign
Now that we briefly mentioned all the features that the platform offers, we will cover one of them in detail: how to make your first e-mail campaign. For this, you will need to create an account by going to www.mailchimp.com, and clicking on Sign up for free in the upper right corner:
The button will take you to a registration form that you need to fill out with your information, and your account is ready in less than a minute!
Now that you have created your account, we are ready to start setting up our first e-mail campaign. However, before we do that, there is one important thing that you should prepare beforehand – creating the list of people that will receive your e-mail.
Go to the tab Lists in the upper left corner, and click on Create List. Confirm that you want to create a new one, and fill out the details of your list – the name, your default e-mail address as a sender, and the default From name. Additionally, you should remind people on how they joined the list, and choose the settings according to your goals.
Once you’ve finished setting up your list, you can either import existing contacts, add them manually, or create a sign-up form on your website for your subscribers to fill out when they arrive on the landing page.
Now that we have the list of contacts that will receive our e-mail campaign, go ahead and navigate to the Campaigns section in the upper left corner. Once you are there, click on Create Campaign.
When you click on Create Campaign, MailChimp will ask you whether you want to create an e-mail, an ad, or a landing page. We already know that the platform has a variety of functions, but for now, we will only need the first option – so go ahead and click on Create an E-mail.
Once you’ve clicked on the first option, give your campaign a name. Later on, you can explore the fully automated, A/B Test and plain-text options, but for now, stay on the Regular tab and once you’ve named your campaign, click on Begin.
At this point of our MailChimp tutorial, you are ready to draft your first e-mail. To do that, you will need to provide some essential information:
- To – the people that will receive your campaign. Because MailChimp will ask you to Add Recipients by choosing a previously created list, just choose the one that we just made. You can choose to personalize your campaign with tags, or define it by pre-built segments.
- From – the information of the person who will be sending the campaign – in other words, your name and e-mail address.
- Subject line – you will need to fill out the subject line and the preview text of your e-mail.
- Content – in this section, you can either design your content at the moment, or upload a template that you have already prepared beforehand. Clicking on Design Campaign will take you to the Campaign Builder, where you can select from a variety of layouts and templates, or even code your own.
The Campaign Builder is really easy to use, and allows you to personalize your campaign by adding photos, text blocks, social media icons, and other elements that can enrich your e-mail. Go ahead and unleash your creativity!
Once you are done with the design that pleases you, click on Save and Close, and you are ready to send out your first e-mail campaign!
Note: I strongly recommend you to choose the option Send a Test E-mail before sending the actual one to your subscribers, because mistakes always happen – and it is better that your subscribers do not find out about them!
Once you’ve tested your e-mail, you are ready for the final step:
And you just created your first e-mail campaign with MailChimp! You see, it was not that hard! The platform is extremely easy to navigate and use, but in case you have any difficulties figuring out something, they provide you with a variety of tutorials! You can find them here.
We hope you enjoyed this MailChimp tutorial, and good luck with your campaigns!