Nowadays, being present on social media is one of the most powerful and cheaper ways to increase your brand visibility on the Internet. In fact, companies that don’t have accounts on LinkedIn, Facebook, Twitter or Instagram, are facing a significant disadvantage in front of their competitors when it comes to digital presence. Today, we will talk about Hootsuite, a Social Marketing tool that makes the management of different social channels faster, easier, and significantly more entertaining.

First of all, what is Hootsuite?

Hootsuite is a cloud-based Social Marketing and Management software that offers a variety of features for improving the social media presence of a company. It can easily integrate with all major networks like Twitter, Facebook, LinkedIn, Instagram, and Google+, and it facilitates the publication of posts from a single, interactive dashboard.

With Hootsuite, you can schedule your posts, publish them at the same time on more than one social channel, customize your dashboard for a simple overview of all your networks, and even monitor and analyze your followers’ activity. Additionally, you can measure the impact of your social campaigns and track the return on investment that you get from them.

Improving your social marketing strategy with Hootsuite

Hootsuite is a great tool for improving the social marketing strategy of your company. If you have a lot of accounts on major social media channels, it can be extremely time-consuming to take proper care of all of them at the same time. However, have no fear – we can give you some advice on how to save time without hurting your digital presence! Here are a few ways to improve your social marketing strategy with Hootsuite:

1) Schedule your posts

Every marketer and community manager knows that posting a tweet or an article at the right time is key to receiving more visibility on social media. However, sometimes it can be difficult to keep up with the perfect time for publication if it happens outside of your working hours.

With Hootsuite, you can schedule your posts at the perfect time to reach your followers, and you can do it simultaneously for all social channels that you are present on – which would take much more time if you would have to do it manually. By scheduling your content across all major channels, you can keep your company active on the Internet without the need to work extra hours.

You can even schedule for a specific day – if your community manager is going to be absent for 2 weeks on Christmas, he can just prepare posts in advance and program them for the days that he would be missing.

2) Social Marketing is nothing without analytics

Let’s be honest, being active on social media without seeing any specific data on your users’ activity might not convince you that you are on the right track. With Hootsuite, you can get an overview of your key metrics, track the behavioural patterns of your followers, and measure your social growth without having to do it yourself manually.

With this social marketing tool, you can build unlimited reports, create customized analytics dashboards, and see how your followers engage with your content. With these metrics, it can be easier for you to set up your KPIs (Key Performance Indicators), and monitor them to see if you are achieving your goals as they were initially set. After all, the success of your strategy depends heavily on your understanding of the metrics and the ability to interpret them according to your goals.


So, take a full advantage of the analytics that Hootsuite provides you, and get deeper insights on your social media presence. Without analytics, you can’t really know if you are doing things right – and you don’t want to waste your time with something that isn’t working!

   3) Engage with your followers

Your social media presence doesn’t end with publishing content and getting excited over your increase in followers. You have to engage with them, but sometimes it can be difficult to monitor all comments, likes, mentions, shares, and private messages on all channels at the same time.

With Hootsuite, you can significantly improve your social marketing strategy by engaging with your followers efficiently. Because the tool allows for a customized dashboard and the creation of custom streams, you can easily monitor conversations that are happening around your brand, and join them.

In this way, you can always join the right conversation at the right time, and make sure that your followers receive the attention that they deserve. You can find and filter conversations by keywords, hashtags and locations in multiple languages, monitoring your brand’s presence on social media. By finding out what people are saying about your company, services, industry and competitors, you can use this information to improve your social marketing and your brand’s performance overall.

What feature do you think will be the most helpful for your company?

If you are a social media freak, make sure to check these articles on AdEspresso and LinkedIn!