Customer Relationship Management tools have been actively helping sales teams manage their contacts for the last couple of decades. Nowadays, keeping a record of your leads and prospects on an Excel sheet just doesn’t work anymore – Salesforce quickly discovered that, and worked its way to become the leading CRM tool on a global scale. However, it is not the only cloud-based software for managing customer relationships; and today, we will take a look at 7 Salesforce alternatives that are rapidly catching up to the leader.
Top 7 Salesforce alternatives for CRM
SugarCRM is a leading CRM software that enables businesses to create and maintain quality customer relationships with their clients and prospects. It comes with features for sales automation and forecasting, intelligent reporting, call centre automation, and advanced workflow, among others. The software can be deployed either on cloud or on-premise, depending on the preferences of the customer. Prices range from $40 to $150 per user per month.
2. HubSpot CRM
Among the best Salesforce alternatives for CRM is undoubtedly Hubspot, a cloud-based Marketing Automation platform designed to get started quickly without a steep learning curve. As opposed to Salesforce CRM, which currently offers only paid subscription plans, Hubspot has an app that is free of cost and provides the basic functionalities that every sales team needs to manage their contacts – such as unlimited users and a storage of up to 1 million leads and companies.
Insightly is a San Francisco-based company established in 2009 with the purpose of providing a simple, yet powerful CRM tool for small businesses. Its functionalities include a comprehensive contact management tool, Gmail and Outlook integration, mobile CRM app, reports and dashboards, and workflow automation. Prices range from $0 to $99, depending on the number of users and the functionalities that come included will each plan.
Pipedrive is another popular cloud-based CRM software ranked highly for its sales pipeline management functionalities. It was designed with a focus on hardcore web app developers, as well as experienced sales professionals. Its features include an e-mail integration, sales reporting and forecasting, pipeline management, over 100 integrations with leading software tools, and mobile apps. Prices range from 12 EUR per user per month to 63 EUR per user per month (billed annually).
Nimble was initially designed and launched with the idea of positioning as a social CRM by integrating with all your social accounts, but it has expanded even further. Nowadays, this CRM not only includes a Smart Social Search & Segmentation, but also a variety of integrations, reporting options, and even event management. What makes Nimble special is its in-CRM message inbox feature, which collects all interactions with customers, including social media.
6. OnePage CRM
Another great Salesforce alternative for small and medium-sized businesses is OnePage CRM, an Irish-based company that provides a great user experience through a visual and functional dashboard. Its features include sales management, contact management, the capture of leads, sales forecasting, and even a mobile app to manage your contacts on the go. It has only one paid plan (with a 21-day free trial), and it costs as little as 12 dollars per user per month.
7. Really Simple Systems
This tool has become a really popular Salesforce alternative due to the fact that it’s exceptionally easy to use in comparison to other CRMs. It is perfect for small businesses, helping them run their sales and marketing in one simple, but powerful system. Its features include lead and opportunity management, email integration, reports, accounting integrations, and a mobile app. Its prices start from $0 and reach its peak at $41 per user per month, billed annually. The free version includes up to 2 users, unlimited contacts, 100 company accounts, and 100 MB document storage.
Which CRM tool seems the most adequate for your business? If you are using a different one, and want to give us a recommendation, just let us know by writing a comment!